Last Modified: 12/08/2020
At Efemarai, we’re committed to protecting and respecting your privacy.
This Policy Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and what choices you have. It relates to all our business activities and the Website (https://efemarai.com).
How do we collect information from you?
We obtain information about you when you contact us to inquire about our services. We also collect information from you if you leave a comment on our blog or subscribe to our newsletter.
What information do we collect & how is it used?
We collect information to allow us to fulfill our obligations to our clients and to respond to business inquiries. We also collect your information if you leave a comment on our blog.
The table below outlines exactly what information we collect, and for what purpose.
We do not gather sensitive personal data (e.g. health, genetic, biometric data; racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, and criminal convictions). We expressly request that you do not provide any such sensitive data to us.
Our services are not directed to people under 18. If you learn that a person under 18 has provided us with personal information without consent, please contact us.
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.
The following table outlines the personal data we collect and for what purpose. The table also outlines the 3rd parties the data is processed by or shared with, and how long the data is stored for:
|NAME||WHAT||LEGAL GROUND||PURPOSE||3RD PARTIES||DATA RETENTION|
|Prospect, client & supplier contact information;||Consent||To allow initial and ongoing contact with prospects, clients, suppliers, etc.||Hosted with SuperHosting.bg||Until request for deletion.|
|Subscribers||Name (do not require the full name), email||Consent||MailerLite.com||Users can unsubscribe themselves by following an “unsubscribe” link provided in each email that we send to them or upon request for deletion.|
|Blog Comments||Website commenter name, email address and website;||Legitimate interests||To allow website users to comment on and discuss blog posts, or ask questions.||Held within WordPress database, hosted with SuperHorsting.bg||Until a request for deletion. To maintain the flow of conversation comments may not be deleted on request, but all personally identifying information will be removed.|
|Analytics||Website visitor behaviour (anonymised – full IP address is NOT stored)||Legitimate interests||To analyse popular content, website performance, etc – so we can further improve.||Google Analytics||Indefinitely/for as long as Google Analytics retains. NB: not personal data|
|Registered User||Email, The user is not required to provide their real name||Consent||To get access to the Private Area, where users can access the Efemarai application, manage their licenses and request technical support.||Held within a private database hosted on our own server based in the EU.||Users can view and edit their personal information. Upon request for deletion, all personal data shall be deleted.|
|Request a quote||Name, email, Company name.|
All information processed by our website is encrypted.
|Contract||If the user asks us to provide a quote (e.g. send us an order form) before entering into a contract. To allow initial and ongoing contact with prospects, clients, suppliers, etc. To fulfil our contractual obligations to them.||Held within WordPress database, hosted with SuperHorsting.bg||Users can view and edit their personal information. Upon request for deletion, all personal data shall be deleted.|
|Customer Testimonials||Name, company name||Consent||We post customer testimonials and comments on our Website.||We obtain each customer’s consent via email prior to posting the customer’s name and testimonial. The data is held within WordPress database.||Until a request for deletion.|
What personal data we collect from customers
We may collect and process different types of personal data in the course of providing our services. These include:
- Basic personal details such as your name and job title;
- Contact Data such as your telephone number and postal or email address;
- Financial Data such as payment-related information or bank account details;
- Demographic data such as your address, preferences or interests;
- Websites and social media profiles where you are planning to use the designs you order from us;
- Identification and other background verification data such as a copy of passports or utility bills or evidence of beneficial ownership or the source of funds to comply with the client due to diligence/”know your client”/anti-money laundering laws and collected as part of our client acceptance and ongoing monitoring procedures;
- Any other personal data relating to you that you may provide.
Use of Credit Card Information
If you give us credit card information, we use it solely to collect payment from you. We use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use the information you provide except for the sole purpose of credit card processing on our behalf.
Controlling your information
You have certain rights concerning the information we hold about you, as defined under the General Data Protection Regulation. If you wish to exercise these rights, please contact us, including your email address in the first instance (this is the unique identifier we use to identify and collate personal information).
Requesting a copy of your information
If you are a registered user on our Website you could view and change your personal information via your client portal. You may request a copy of any data we hold about you. Upon request, we will provide a file containing the personal data we hold on the record about you.
Updating or correcting your information
The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please contact us so we may correct our records.
Deleting your information
You have the right to request erasure of your personal information. Unless there is a compelling reason for the data not to be erased (for example, if we need to use that data to fulfill our contractual or legal obligations), your personal data will be deleted on request. Users have the ability to leave comments on our blog. To maintain the flow of conversation, blog comments will not normally be deleted (unless there is a compelling reason to do so), but all personally identifying information will be removed.
Automated decision making
We do not use any personal information for automated decision making or profiling; your data is not subject to automated decision making or profiling.
Use of ‘cookies’
Google Analytics: Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and what content is most popular. This helps to ensure that our website is responding to your needs in the best way possible.
WordPress Comments: When you leave a comment on our blog, three cookies are set to store your name, email address and website. This is so that if you wish to leave another comment, you won’t have to re-type this information.
Efemarai Application: When you use the Efemarai application several cookies are set to facililitate the correct operation of the Efemarai Application.
Security of your Personal Information
We use a variety of security technologies and procedures to help protect your Personal Information from unauthorized access, use or disclosure. We secure the Personal Information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Information is protected using appropriate physical, technical and organizational measures.
Social Media Features
Where appropriate, Efemarai will promptly notify you of any unauthorized access to your personal information in accordance with the EU General Data Protection Regulation (GDPR).
If you wish to raise a complaint on how we have handled your personal information, you can contact us directly and we will investigate the matter.
If you are not satisfied with our response or believe we are processing your personal information not in accordance with the law you can complain to the Commission for Personal Data Protection (https://www.cpdp.bg/).